Aaahh – what a lovely and refreshing social experiment with how people navigate the web today! Don’t Click It, was conceived and built by Communication Design student Alex Frank as part of his final work. He basically create a test environment for users to navigate the site essentially without clicking anything. The first phase of the experiment is the completed interface, which is now live and presented in a way to test the user. With some minor statistical data recorded, you can actually view some of what they’ve collected in terms of how many people still tend to click, and who’s viewing what content on the site.

The second phase I imagine will be a more in depth record of that data. It’s a pretty cool concept – I dare you to check it out!